Become a more confident writer, even if you’re not a “writer.”
Cut the Fluff is your go-to newsletter for content writing and editing tips. Get tactics and frameworks to keep readers hooked, build trust with your audience, and turn them into loyal buyers.
I’m Erica.
As a former Head of Content turned founder, I’ve edited 3M+ words, built a 90K-strong audience, and sold multi-six figures in courses to 1,900+ students. Now, I’m sharing my hard-won insights to help solopreneurs and founders like you grow your business through strategic, high-impact content.
Whether you’re just starting or leveling up, my newsletter, courses, and services deliver no-fluff, actionable tips to help your words resonate, expand your reach, and drive real growth.
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AI-Powered Courses
Learn to write and edit magnetic content that turns readers into fans (and buyers), wins mindshare, and moves people to action (without feeling like a salesy try hard).
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Coaching
A hybrid program that blends self-paced learning with group coaching sessions & a community. Take your scattered expertise and turn it into a remarkable business of one.
Treat yo’self to programs that actually deliver the value they promise.
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If you're a solopreneur or founder looking to grow your business with strategic content that moves peole to actionand, I’ve got options for you.
I offer hands-on strategy and writing support to help you create content that breaks through and sells. Whether it’s crafting a launch that converts, building authority on LinkedIn, or driving more sales from your newsletter, these personalized sessions give you the tools to attract the business you want.
As seen on…
Catch me on Reed Between the Lines with Devin Reed where we talk marketing villains, hustle culture, and the transition from in-house to entrepreneurship.
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